Home services · Baltimore County, MD
HVAC contractor: 3.1x organic leads in 14 months
Situation. Twelve service pages, no location structure, a site that failed Core Web Vitals on mobile, and a phone system with no call attribution at all.
Work. Rebuilt the URL architecture around service × town, shipped 26 location pages with genuine local detail, fixed render-blocking scripts, installed call tracking, and launched a Microsoft Advertising account for emergency-intent terms.
Outcome. Organic sessions +214%, tracked inbound calls from search 3.1x, cost per booked job down 28% year on year. Engagement ongoing since March 2024.
Healthcare · Northern Virginia
Dental group: 40% more consultations at flat spend
Situation. A paid search account inherited from a previous agency: single ad group, broad match everywhere, no negatives, no conversion import.
Work. Full restructure by procedure and location, 1,100 negative keywords added over eight weeks, offline conversion import from the practice management system so bidding optimised toward consultations that actually happened, plus four new procedure landing pages.
Outcome. Consultations booked +40% on identical monthly spend; cost per consultation down from $186 to $131 over two quarters.
B2B industrial · Pennsylvania
Supplier replatform with no traffic loss
Situation. A 4,200-URL catalogue site moving to a new commerce platform, with three previous acquisitions still living on separate domains.
Work. Complete URL inventory scored by revenue and link equity, a 4,200-line redirect specification, staged crawl comparison on the pre-production environment, and a 48-hour monitoring window post-launch with a documented rollback trigger.
Outcome. Nine-day dip, then recovery past the previous baseline by day 23. Organic revenue +18% within six months of launch.
