Every deliverable below is something we will define, price and put a date against before you sign anything. If a discipline will not move your numbers, we will tell you and leave it out of the proposal.
Technical & on-page SEO
The structural work that determines whether anything else you do gets rewarded. We run a full crawl, review server logs where they are available, and rebuild the site's information architecture around commercial intent.
Crawl budget, indexation and canonical strategy
Core Web Vitals remediation with developer-ready tickets
Bing Webmaster Tools and Search Console configuration
Typically 6–10 weeks for the initial build phase.
Local & map-pack search
For businesses whose customers search with a town name attached. We clean up the data layer first, then build the pages and review flow that hold a map-pack position.
Business profile optimisation and category testing
Citation audit and NAP consistency cleanup
Location landing pages with genuine local substance
Review acquisition workflow and response templates
Service-area targeting and proximity analysis
Monthly retainer, from $1,450.
Paid search management
We run Microsoft Advertising and Google Ads side by side, because the Bing network consistently delivers lower cost per acquisition for the professional-service and trade clients we work with.
Account restructure around profitable match types
Negative keyword hygiene reviewed weekly
Offline conversion import from your CRM
Landing page testing and message-match auditing
Budget pacing and margin-aware bid strategy
Management fee from $1,200/month plus media spend.
Content strategy & production
Editorial planning built from search demand and sales objections, then written or edited by people who understand the trade. We interview your technicians; we do not generate filler.
Quarterly editorial calendar tied to revenue lines
Briefs your in-house experts can actually write from
Full production and fact-checked editing available
Content refresh programme for decaying pages
Conversion copy review on money pages
Project or retainer based.
Analytics, tracking & reporting
Most of the arguments we see between agencies and clients come from broken measurement. We rebuild the stack until both sides agree on what a lead is.
GA4 configuration and event taxonomy
Call tracking and form attribution
CRM stitching for closed-revenue reporting
Looker Studio dashboards with live data
Monthly written commentary, not just charts
Included in all retainers; available standalone.
Migrations & algorithmic recovery
Replatforming, domain moves, and the diagnostic work after a ranking collapse. Run against a documented risk register with a tested rollback plan.
Pre-migration URL inventory and value mapping
Redirect specification and post-launch verification
Staged crawl comparison and 48-hour monitoring window
Recovery diagnostics after volatility or manual action
Send us your domain. We will return a 12-point technical and commercial audit within three business days — no fee, no obligation, and no automated PDF dump.
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